Marketing is usually the last thing small business owners think of and the first thing to cut when times get tough. Unfortunately, for the business owners that feel this way, it’s often due to ineffective marketing, not marketing as a whole. In general, when trying to grow your business or in tough economic times, effective marketing is more crucial than ever.
A good marketing plan will include a long and short-term quantifiable goal, information about your company, market demographics, market conditions, an annual budget, and individual tactics that will allow you to reach your planned goals.
At The Strategic Perspective, we offer a full suite of marketing products and packages to suit your individual needs. This includes execution as well as strategy and is considered separate from our standard, operational consulting package. This allows you to pick and choose what services you need, to fit your marketing budget no matter the size.